Curver is a strong, established brand. Our challenge was to incorporate this new set of values onto its existent powerful identity. We utilized a new color scheme, nature visuals, and a earth color scheme to successfully merge Curver’s new and old identities into one.
We created assets across all platforms, such as Amazon, social media, and Curver’s website. Additionally, we created toolkits and guides to allow the brand to communicate its message both internally and externally. Social media was emphasized, with the toolkits including step-by-step instructions and templates for stories and posts.