SMART ECO LINE BRANDING

Curver is a world-wide manufacturer of consumer products for the home and garden. SMART is Curver’s first-ever fully recyclable, eco-friendly line of food keepers. We took on the project of creating a new planet-friendly visual language for this entire innovative and sustainable Eco-line.

Client

Keter Group

Sector

Private Company

Discipline

  • Branding
  • Packaging
  • Web Design

By utilizing design thinking, the environmentally relevant color schemes, and nature visuals, we were able to transform plastic’s perception from a polluting product, to a sustainable and planet-friendly one. Shop-goers would now be able to pick us out from the sea of food keepers, as the one sustainable option.

We lead this project from A to Z. We covered all platforms including printables, package design, digital and physical point of sale assets, and social media brand campaigns of the brand.