The brand works within a very competitive industry, with very similar types of products. Our challenge was to make the Makeme brand stand out within this context. We did this by creating a unique experience through the branding and design of the website, that differentiated the Makeme brand from its competitors.
We created eye-catching and attention grabbing visuals and animations, including patterns, and bright color schemes. To boost our differentiation, we re-designed the system to increase user-friendliness and allow for users to understand and navigate the webpage more easily. This re-design resulted in a boost in sales, allowing for a new user to understand how this system works more seamlessly than ever before.